Email & Audience
How to Build a Paid Newsletter People Keep Paying For
Paid newsletters retain subscribers when they provide recurring information, analysis, access or utility that readers would miss if it disappeared.
Topic
Email & Audience
Permission-based audience building, newsletters and direct relationships with readers.
Email & Audience
Create a Simple Lead Magnet That Attracts Buyers, Not Just Freebie Hunters
A lead magnet should solve a small problem closely related to what you may eventually sell. Relevance matters more than page count.
Email & Audience
Newsletter Business Models: Free, Paid, Sponsored or Affiliate?
A newsletter can monetize attention in several ways. The best model depends on audience intent, trust, frequency and the amount of original value you can create.
Email & Audience
Build an Email List Before You Need One
An email list gives an online business a direct way to continue the relationship after a visitor leaves a platform.